Drink smart
DDN hears about the results from three city-wide schemes aimed at reducing the supply of high strength beers and ciders
Simon Aalders, public health engagement manager, Suffolk Public Health
The Ipswich ‘reducing the strength’ scheme was piloted in 2011, then launched in September 2012. Ipswich had 75 street drinkers and 40 per cent of violent crime was alcohol-related. Street drinkers were involved in almost daily call outs for anti-social behaviour. There were four murders in 18 months within the group, and street drinkers were suffering ill health from high alcohol consumption.
The Constabulary, East of England Co-operative Society, Ipswich Borough Council, Suffolk County Council, homeless charities, drug and alcohol treatment agencies, street drinkers and the community have been essential to the campaign. The Licensing Committee supports the voluntary nature of the scheme and considers evidence regarding breaches of licensing conditions.
Successes in Ipswich
By December 2014, 100 out of 148 alcohol retailers in Ipswich had signed up to ‘reducing the strength’, up from 53 at launch. The East of England Co-op was a trailblazer, removing products above 6.5 per cent ABV. They experienced no loss of income.
By March 2015, the street drinking group reduced from 75 to 14. Many accessed treatment, accommodation or returned to their local area. Antisocial behaviour dropped by up to 75 per cent. Crime is almost non-existent amongst the group. Our evaluation reports shows no loss of income for local traders who have signed up.
The key principles to success are: increasing enforcement; reducing supply; and improving routes out of street drinking.
Lisa’s experience
Lisa is 39. After her mother died, her marriage broke down. She became alcohol-dependent and homeless. Her sons were taken in by family. Lisa was drinking three litres of super strength cider or ten cans of super strength lager everyday. Lisa developed diabetes, her liver function worsened and she has an alcohol-related skin condition.
With treatment and support, Lisa achieved sobriety. She was housed and attended a NORCAS recovery programme, supported by the Anglia Care Trust and the police. She re-established contact with her sons.
‘I fully support ‘reducing the strength’. I was drinking huge quantities to block out my pain. I don’t want other people to suffer the serious effects from super strength alcohol. It can ruin your life,’ says Lisa.
Challenges in Ipswich
One retailer had many street drinkers as customers. Despite shoplifting and abuse, he resisted the scheme fearing loss of earnings. He was observed breaching his licensing regulations, selling alcohol to intoxicated people. He agreed to a voluntary removal of cheap strong alcohol, resulting in reduced disturbance and no profit loss.
The main challenge now is that people think the problem is solved. The worst outcome would be for Ipswich shops to stock these products again, leading to an increase in street drinkers. We have established the Start Afresh group to maintain momentum.
Jesse Wilde, senior business and partnership manager, Equinox Brighton
‘he Brighton ‘sensible on strength’ scheme started in November 2013. The worst hotspot had up to two-dozen street drinkers, with incidents of anti-social behaviour. Equinox Brighton’s street drinking audit in July 2013 counted 93 street drinkers over one week. Before ‘sensible on strength’, we regularly saw people consuming alcohol up to 9 per cent ABV.
The key partners are Brighton and Hove City Council public health, Equinox Brighton, Sussex Police, street drinkers and alcohol retailers.
Since the launch, St James St MACE have reported a ’better working environment, increased profits and new customers who had previously been put off’. Sainsbury’s and the local licensees association are part of the Alcohol Programme Board and have been supportive.
Some other national chains have resisted the scheme because the products are legal. We are now at a critical point in Brighton, where many retailers have signed up, but some key off licences are holding out.
Tim Nichols, head of regulatory services, Brighton and Hove City Council public health
Brighton and Hove City Council’s Licensing Authority launched ‘sensible on strength’ to reduce the availability of cheap super-strength beers and ciders. We now have 123 retailers signed up.
82 per cent of high profile street drinkers have moved to alcohol below 6 per cent ABV. More clients are engaging with treatment centres, and the scheme is breaking up hotspot drinking areas. We have received significant positive feedback including from businesses on improved trading environments and from health professionals.
Equinox Brighton’s street drinking audit in July 2014 showed a 22 per cent reduction in street drinking since the previous summer. ‘Sensible on strength’ was a key factor in this.
Dr Tim Worthley, lead GP, Brighton Homeless Healthcare
I care for many of the most entrenched street drinkers. We strive to combat the problems of severe alcohol dependence on the individual and the community. Despite our best efforts, a significant number of our patients die young each year due to alcohol dependence.
I am consistently told by my patients that it is now much harder to obtain high strength lager and cider. Many now drink lower strength alcohol. This has reduced their number of seizures, their ‘confusional state’, and improved their liver function. They are now more able to access general medical care and care specific to their alcohol dependence.
In my professional opinion, ‘sensible on strength’ has been one of the most significant public health measures in Brighton in recent times.
Robert Anderson-Weaver, community safety project officer, Portsmouth City Council
Portsmouth’s ‘reducing the strength’ campaign launched in November 2013. Groundwork started in September 2013, including a research questionnaire sent to all Portsmouth off licences.
In Portsmouth, there were two main factors:
- Street drinking and associated anti-social behaviour – on one Portsmouth road, for example, over 100 incidents were attributed to street drinkers in one month.
- Health and wellbeing – approximately 40,000 people in Portsmouth were drinking above the recommended units. Portsmouth has one of the highest rates of alcohol-related hospital admissions in the south, costing an estimated £74 million annually, with £10 million NHS spend on alcohol harm.
The Safer Portsmouth Partnership and Police licensing unit have taken the lead with ‘reducing the strength’, directing the campaign at the worst affected areas. They include alcohol nurses, paramedics, licensing practitioners, community wardens and police.
Successes in Portsmouth
There are 184 off licences in Portsmouth. Over 100 retailers have signed up. In some stores, this means removing one product, often targeted for theft. In others, it’s much higher. One retailer removed 17 products to reduce street drinkers and aggressive beggars targeting his store.
Overall, street drinkers decreased by 39 per cent over 12 months. This shift resulted in a 43 per cent drop in incidents associated with street drinkers, with some individuals seeking help. Four have been the focus of ASBOs, breaking up problem groups.
The campaign’s effects have been especially visible in areas where street drinking was most prevalent. In Cosham, street drinking incidents dropped by 81 per cent. In Albert Road, where aggressive begging was occurring daily, we have seen a 50 per cent reduction. A survey of 25 alcohol-dependent clients, conducted by the alcohol intervention team, found 60 per cent would find it easier to quit if super-strength alcohol was less available.
The public response to the campaign has been excellent. Liver disease is one of the city’s biggest killers. Men are 50 per cent and women 47 per cent more likely to die from the disease than the national rate. Community engagement activities have allowed residents to ask questions about the campaign and show support for retailers who remove super-strength products. This has been a great opportunity to educate the public on unit intake.
Another breakthrough happened in 2014, with a large high street retailer removing super-strength products from over 20 Portsmouth stores.
Challenges in Portsmouth
One retailer sells a 7.5 per cent white cider cheaper than anywhere in the city: £7 for six litres (approx 45 units). This is 16p per unit, almost three times cheaper than health experts recommend, the equivalent of 45 shots of premium whiskey.
Despite shoplifting and health harms, staff say the company would never remove this product due to sales. Their Portsmouth stores are in impoverished areas, with the Cosham store on a street with the largest amount of street drinking incidents in the city. We have shared evidence of problems near their stores, but they see the scheme as penalising responsible drinkers.
The alcohol industry also sees the scheme as penalising responsible drinkers. We have invited producers, manufacturers and distributors to come and see our work to reduce alcohol harm, to show we have a thorough approach to conventional treatment-based initiatives. Not all strong alcohol is targeted by ‘reducing the strength’, just the products found at scenes of crime and disorder.
The challenge now with ‘reducing the strength’ is to achieve consistency across Portsmouth, encouraging even more retailers to sign up. The campaign remains voluntary and issues with competition law hinder communication with the trade as a whole.
For further information or to contact the Ipswich, Brighton or Portsmouth teams delivering these schemes, please email Charlotte Tarrant at Equinox Care: charlotte.tarrant@equinoxcare.org.uk.




































































Comment from the substance misuse sector
Letters and comment
Game changer
I was brought up in the care system due to my mother committing suicide. Mum was an addict and dad was an alcoholic, so my childhood was pretty messy. By the time I was 13 years old, I had lived with ten different foster carers, including two kids’ homes.
I was running from the pain of my past, hurting others and myself. I was a heavy drug user and always in trouble with the police. I have lived in prison for two years and make no excuses for my crime – however I do believe there is a strong link between crime, addiction and mental health. Before coming to prison I tried so hard to get help, but my funding to rehabilitation was blocked because I was unstable.
While living in prison I have been shocked at the lack of interventions to cure people of crime and drugs. It is too focused on punishment, rather than using the time for great work. More than 70 per cent of people in prison have addiction issues and many suffer mental health problems.
The government drug strategy sets out ambition to tackle substance abuse by building recovery communities within prisons and beyond, but I am saddened at the lack of recovery groups, which could seriously reduce the reoffending rate. Is it really so difficult to start some serious joint working? It breaks my heart to think of men locked in a cell 23 hours a day when we could be using this time to help them – not to mention the annual £40,000 cost to the taxpayer.
Askham Grange is the prison that has changed my thinking and behaviour because staff encourage you to believe you can be a constructive member of society. It has a six per cent reoffending rate compared to the national 60 per cent and was awarded ‘outstanding’ by Ofsted twice within two years. Our prisons should be places where people recover, rehabilitate and move away from crime. The staff here make us realise teamwork is essential in keeping our environment friendly, safe and secure. I feel I now have a future away from crime, drugs and poverty.
The prison has a project called ‘Me, No Way’, where prisoners talk to kids in schools – an emotional experience that really makes you feel part of our community.
We also have a mother and baby unit and the gym courses are excellent – an opportunity that also steers people away from crime and drug-fuelled hostels.
I now have a university degree and would like to develop a social enterprise that employs ex-offenders. Askham Grange has made me believe I am a winner, not a loser, and that I can help others. On behalf of all prisoners, I would like to thank the staff here for seeing us as human beings who have the power to change and become better people.
I hope this letter reaches the eyes of those who have the power to change things. Politicians and commissioners could learn so much from the long-term benefits of Askham Grange.
Paula Wainwright, HMP Askham Grange
Where’s the logic?
I’ve just been reading the latest in a long line of letters by Ken Eckersley, CEO of Addiction Recovery Training. In the recent letter (DDN, July/August, page 9) he is onside with Neil McKeganey, calling for ‘regular’ and ‘exhaustive’ drug-testing in UK prisons.
Having worked with class A drug using offenders for over five years it’s clear that something is wrong in our prison system, but I staunchly believe more prohibitive measures are not the answer.
Where does it begin and where does it end? Do you propose testing for every single drug? Because, in my experience, if folk want to use, addict or not, they will find a way. One only has to look at the extensive list of illicit prescription drugs that are currently being used and abused. Or are we to outlaw the use of every pharmaceutical drug too? Prohibition is not a deterrent and I don’t believe it ever truly will be.
It’s a cliché, but change comes from within. Good people can be around that person before they are ready – and good people can be around them when it’s time to help realise that change, but no amount of therapeutic coercion or ‘immediate transfer’ will support that change. I have never heard of demoralisation and lack of autonomy being supportive factors in people’s recovery.
Another thing to note is that when mandatory testing for cannabis was introduced, the fallout was such that many inmates who had never used anything but cannabis in jail turned to heroin, as it left their system quicker. What happened next was they left prison with a heroin habit to feed and, for many, this began the ‘revolving door’ of years in and out of prison. So I fail to see how the proposals are either ‘effective’ or ‘logical’.
Ken ends his letter on a real bum note when he cites China and the US as countries to look to; China with human rights violations galore and the latter being the proud offender of incarcerating more people than anywhere else in the world, many of whom are serving time for non-violent drug offences, with some on life without parole for possession.
For an alternative DVD recommendation please watch The House I Live In and check the logic.
Support don’t punish!
Jesse Fayle, student mental health nurse and former criminal justice recovery practitioner/DIP worker
Khat question
What has been the outcome of the UK government’s khat ban? This is an example of the sort of research question that home secretaries like Theresa May are typically uninterested in, and which is therefore far less likely to receive public funding.
By contrast, successive governments encouraged reports that aimed to demonstrate that khat chewing was dangerous and should be banned. When the reports concluded that a ban wasn’t necessary, they waited a bit then commissioned another report. In the end, khat was banned irrespective of research that was ambiguous about the harms at best.
But if the harms were so serious that culturally embedded traditions of British Somalis and Yemenis should be criminalised, it seems equally important to find out whether the policy has been effective and whether these harms have now been reduced. Not to do so might even be construed as a racist oppression of these minorities by the British state.
For example, has khat dependence among the affected adults declined? Or have people just switched to illicit khat, or alternative stimulants that increase harm? Has there been a decline in community cohesion (because khat chewing is traditionally a social activity; not unlike going to the pub for many other British people)? How does the ban mediate the drug-taking careers of second generation Yemeni and Somali youth ie was khat chewing protective against the use of other widely available illicit drugs, or did it provide a gateway to more problematic drug taking?
I have no expectation that these questions will ever be deemed worthy of the sort of public funding considered necessary before khat was banned. But I think they are interesting to highlight, because of the way they add to the evidence that knowledge production is biased towards answers that serve a specific agenda. Bias that – in this case – can contribute to forms of cultural oppression, which might even be relevant to broader narratives on the production of terror.
Neil Hunt, Kent
False results
I see that you reported the drug-driving figures from the Institute of Advanced Motorists (IAM) as have other publications (DDN, July/August, page 4). They give the numbers arrested, not charged, and not the number found guilty or not guilty.
At this stage if they have tested presumed positive roadside, they would have a further test to confirm the result.
Are these figures available? They should be – after all, some would have been arrested and put through the courts in March.
My concern is that the initial tests are prone to false results, and in this case it would be false positives. (You will never know of the false negatives!)
David Mackenzie, by email