Since launching their new website focussing on helping people looking for support, Change Grow Live have learned some valuable lessons that can help other organisations wanting to change peoples’ lives for the better.
Your first impression of an organisation like ours can be the difference between you getting help or not.
Our old brand and website didn’t reflect the kind of charity we are. They didn’t reflect the kindness, passion and enthusiasm of our staff and volunteers across the country. The moment someone walks into one of our services or visits our website, they should know straight away that our priority is to help them to change their life.
So we decided to do a ‘brand refresh’ and create a new website that would focus on helping people who use our services or want support. We launched our new identity along with our new website in November 2019.
It’s been rewarding and challenging in equal parts, and we’ve created something we feel genuinely proud of. We’ve learned a huge amount along the way. Whether you’re a growing social enterprise or a large not-for-profit, we hope that some of the lessons we’ve learned might help you make a difference in people’s lives too.
See 10 things that the new website has shown Change Grow Live
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