Beyond the squeeze Don\u2019t let recession kill the drive to innovate. Innovating in times of uncertainty can be a pretty tall order, particularly if management is already hinting that\u00a0belt tightening is imminent. We\u2019re already hearing of organisations terrorising their staff with the threat of\u00a0budget cuts, and the mere process of managers acknowledging that they need to prove cost savings to\u00a0their board can translate to debilitating fear of job losses in the ranks. Staff at Swanswell in Birmingham are no more immune to the economic climate than anyone else, but\u00a0they seem determined to turn the current situation into a positive challenge (page 14). \u2018If you have a good\u00a0idea, have a go \u2013 even if you risk failing,\u2019 their chief executive urges. And the ideas that come forth might\u00a0only seem small, but they can have a big impact on clients as well as staff morale. What\u2019s important is that they\u2019re not being told \u2018no investment in new projects right now\u2019. Without getting\u00a0all \u2018Pollyanna\u2019 about it, optimism and motivation are paramount when your clients need more than ever to\u00a0find hope at the door of their services. A culture of despondency cascading down the organisation is unlikely\u00a0to make staff work smarter. Glyn Davies echoes the sentiment on page 16, calling for a celebration of\u00a0progress every now and again, alongside facing challenges that can be tougher than ever. Our cover story looks at an issue that\u2019s as tricky to tackle as alcohol regulation and as difficult to measure as\u00a0dangerous drinking. Addiction to codeine can take hold before people realise that they\u2019re popping pills every\u00a0day for more than just a headache \u2013 and there\u2019s not much around to help them when they realise they\u2019re\u00a0hooked. Some doctors are dismissive of codeine dependency at best and can contribute to it at worst, and\u00a0support groups are struggling to get any attention and funding for a legal addiction. I hope our article will at\u00a0least help to improve awareness of the over-the-counter problem that\u2019s woefully under acknowledged. PDF magazine coming soon!