Breaking Free Group is a high social impact company whose mission is to increase people’s access to effective behaviour change interventions and empower them to overcome their addictive behaviours, wherever possible through self-management.
Since 2010 our UK-based team of clinical and research psychologists, behavioural scientists and substance misuse specialists has developed evidence-based digital interventions for problem drinking, drug misuse and smoking on a proprietary digital health platform we created by applying robust behavioural science.
These digital programmes deliver confidential and highly personalised support 24 hours a day, equipping people with the insights and specific techniques they need to achieve enduring behavioural change. They operate at a deep therapeutic level by targeting not only the addictive behaviours, but also the underlying cognitive, emotional, physiological and lifestyle issues that cause and maintain addictions.