WHAT MADE YOU WANT TO WORK IN THIS FIELD?
I’ve always been passionate about supporting people, especially those going through difficult times. I’ve seen first-hand how alcohol misuse can impact individuals and families, and I wanted to be someone who could offer understanding, practical advice, and encouragement. There’s real meaning in helping someone make positive changes in their life, no matter how big or small.
WHAT DOES A TYPICAL DAY LOOK LIKE?
Every day is different, but generally I spend my time meeting with clients online, assessing their needs, and offering one-to-one support. I help them explore their relationship with alcohol, set realistic goals, and provide guidance tailored to their situation. I also signpost them to other services that might be helpful, such as the local mutual aid groups, local counselling services or support for their health and wellbeing.
WHAT DO YOU FIND MOST REWARDING?
The most rewarding part is seeing someone achieve a goal they’ve set for themselves. Whether it’s cutting down their drinking, attending a session, or even just opening up for the first time, it’s a privilege to be part of that journey. Knowing I’ve contributed in some way makes the work deeply fulfilling.
WHAT WOULD YOU LIKE TO CHANGE?
I’d love to see more awareness and funding for services like DrinkCoach, which is an incredibly valuable and under-used resource. It has the potential to be integrated much more widely, not just in substance misuse services, but also in mental health teams, GP surgeries, liver clinics, housing services, schools – and even in sport and education settings.
There’s such a high demand for support, and DrinkCoach can play a key role as a first point of contact. It’s ideal for clients who might be at a lower level of risk, or who are waiting for a full assessment – it means they can start receiving support straight away. That early intervention can make a real difference and gives clients reassurance that they’re not being left to manage alone.
At the same time, it helps take pressure off over-stretched substance misuse services, knowing that people are still getting quality support in the meantime. We also need to do more to educate the public about the realities of alcohol misuse and how services like DrinkCoach can offer confidential, professional help quickly and easily.
WHAT’S YOUR ADVICE FOR ANYONE CONSIDERING A SIMILAR CAREER?
Go for it. It’s not always easy, but it’s one of the most rewarding roles you can have. You need to be patient, empathetic and non-judgmental, and you really have to be able to listen. If you genuinely want to help people and be part of their progress, it’s a brilliant career path. Start by getting some experience – volunteering is a great way to get a feel for the work and see if it’s right for you.
Rob Burns is a DrinkCoach and alcohol treatment specialist, drinkcoach.org.uk
To find out if you’re eligible for a free online coaching session, and to book a private session with Rob, visit: drinkcoach.bookinglive.com
See opportunities like Rob’s on DDN Jobs